Brand Audit
A comprehensive brand audit is essential for understanding how your customers perceive your brand, as this perception can significantly impact your market presence. By identifying weaknesses and providing actionable insights, the audit unlocks your brand’s potential, enhancing awareness, engagement, and fostering lasting customer loyalty for strategic growth.
1
Introduction Call
A 30-minute session, in person or online, sets the foundation and serves as a resource to lay the groundwork - understand what driving need for a brand audit - is the brand considering a rebrand or brand refresh?
2
Brand Identity and Design
We start by doing a holistic Brand Identity and Design assessment of your current brand elements, including your logo, tone of voice, and visual identity to name a few. And see how they align and start to develop a path for a unified identity. We then craft a cohesive and distinctive brand image that resonates with your target audience and elevates your business presence.
2
Research
Our market and sector research service delivers comprehensive insights into competitor strategies and positioning within your industry. By evaluating consumer experiences with your brand, we pinpoint market gaps, empowering you to make strategic decisions and strengthen your competitive advantage through your brand identity.
3
Co-Development Strategy Session
Our co-development strategy session fosters collaboration between your team and myself, allowing us to craft a tailored brand and business solution that aligns with your vision and goals.