Background
Personal Profile
Innovation Strategy is my passion.
Igniting innovation from concept to strategy is my focus.
Experience Brigitta Jordaan Consulting, a consulting firm in South Africa, where innovation meets strategy. Led by an introspective expert, I aim to nurture ideas from conception to fruition. Through tools and methodologies such as design thinking, ideation, business strategy and research, and creative problem-solving I assist clients in unlocking their hidden potential and transforming them into tangible realities.
Education & Courses
Wits Business School (WBS) - Masters
Master of Management in Entrepreneurship and New Venture Creation (ENVC), This research-intense programme focused on exploring and understanding higher-level entrepreneurial knowledge and skills which translate into developing an entrepreneurial mindset and building research capacity.
Red & Yellow
Search Engine Optimisation (SEO) Course
FourWeek MBA
Business Model Innovation - Online course
Business model innovation is about increasing the success of an organization with existing products and technologies by crafting a compelling value proposition able to propel a new business model to scale up customers and create a lasting competitive advantage. And it all starts by mastering the key customers.
In this coursework, we were guided through dissecting business models of any type and companies of all sizes.
At the same time, had access to guided interviews discussing business models and business model innovation with dozens of entrepreneurs and practitioners.
Vega - Honours
BA in Strategic Brand Communications focused on developing various ways of thinking related to brand identity, brand architecture and equity models, consumer insights and research methodologies, strategic models, brand communication tools and channel and media planning options. Assisting in developing skills utilised in brand organisations as well as communications consultancies and agencies.
Vega - Undergrad
BBA in Brand Building and Management, this degree equipped me with the knowledge and skills needed to excel in the field of brand building and management.