Strengthen your brand for the market you are in NOW.
Most brands assume the markets they are in will keep behaving as they did in the last decade. I help small and medium-sized businesses in Johannesburg and Pretoria build brands from the ground up, ensuring that the brand grows as the business grows.
Assessing where your brand currently stands
Brands scale based on client relationships - be that a referral, word-of-mouth or repeat business. This is where the value of a brand lies. Therefore, understanding how the brand is performing is key.
The Brand Building Process
Brand Audit
Starts with understanding the strategic imperatives of the brand and how best to elaborate the brand's identity through brand touchpoints and asssets.
Positioning
Developing, refining or expanding on your brand's unique positioning in the market to inspire distinctiveness and differentiation. Aligning your brand's actions with its core values and vision.
Brand Architecture
Many brands face the challenge of how to access new segments and introduce new products without having to create a whole new brand or risk their existing brand. The manner in which brand solve this is creating a portfolio brands through either branded house or house of brands strategies.
Verbal, Visual, and the Activation of the Brand Identity
This is all about aligning the brand name, voice and 'look 'n feel'. As part of the brand strategy process we will put together brand mood boards that will help designers bring the brand to life through various collateral and brand assets.
The Brand Building Timeline
Week 1
Introduction Call
A 30-minute session, in person or online, sets the foundation and serves as a resource to lay the groundwork - understand what's driving consideration for a look at the business's brand positioning.
Week 4 - 6
Research & Strategy
Our market and sector research service delivers comprehensive insights into competitor strategies and positioning within your industry. By evaluating consumer experiences, we pinpoint market gaps and enable you to make strategic brand development decisions through a holistic brand strategy.
Week 2 - 3
Discovery
Our co-development strategy session fosters collaboration between your team and me, allowing us to craft a tailored brand and business solution that aligns with your Brand vision and goals
Week 7 - 10
Assembling and Build
Brand messaging and identity mood boards are put together to enable clear communication and align the communication of the brand strategy with brand collaborators such as designers, developers and owners.
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