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Coffee Industry Analysis in SA
Project type
Research
Location
Johannesburg
Role
Market Researcher & Focus Group Facilitator
Project type
Research, Strategy Development
A recent project commissioned by Balimi Capital, focusing on market research within the instant coffee industry in South Africa. Through a two-pronged approach involving consumer focus groups and market analysis, I delved deep into consumer preferences and market opportunities, providing valuable insights for this business seeking to enter into the instant coffee industry.
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